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Intranet strategy

A clear plan before anyone builds a page.

We review the intranet you have today, then help you define what it is for, who it serves, how it is structured and how it will be governed, whether you are rethinking an existing intranet or starting from scratch. The strategy works across SharePoint, Involv and Omnia, so the platform follows the plan rather than the other way round.

Intranet review

Start with a review of what you have.

If you already have an intranet, the strategy starts with an honest look at it. We interview stakeholders, gather feedback from the people who use it and audit the content, so the plan is built on how the intranet is used today rather than how it was meant to be used. You get a written review with what to change first, whether you stay on your current platform or move.

Stakeholder interviews

Conversations with the people who own and fund the intranet, and feedback from the people who use it every day.

Content audit

What is current, what is out of date and what nobody owns, so you know what to keep, rewrite or remove.

Navigation and search

Where people get stuck finding things, and what the menus and search results should look like instead.

Platform fit

Whether to refresh the intranet you have or move, with the reasons set out so you can make the call.

What we do

Strategy that leads straight into delivery.

A strategy covers needs analysis, site architecture, document management and how the intranet connects to the Microsoft 365 tools you already use. Once it is agreed, these are the services that usually follow.

Intranet analytics

Ongoing usage analysis and continuous optimisation once the new intranet is live.

Intranet analytics

SharePoint intranets

Design, build and launch the intranet your strategy describes in SharePoint.

SharePoint intranets

Document management

Structured libraries, metadata and approval workflows so documents are easy to find and keep secure.

Document management

SharePoint governance

Ownership, permissions and review dates agreed up front so the intranet stays in good shape.

SharePoint governance

Global intranets

Architecture for organisations with regional sites and teams in several countries.

Global intranets

Intranet migration

If the strategy means moving platform, we plan and run the migration.

Intranet migration

3 platforms

covered by our strategy work: SharePoint, Involv and Omnia

8 to 12 weeks

a typical build timeframe for a SharePoint intranet once the strategy is agreed

20+ years

of SharePoint and intranet experience

How we work

How an intranet strategy project runs.

01

Discovery

Workshops, interviews and surveys with stakeholders and end users, plus mapping how people move through the intranet and a content audit, to define pain points and success criteria.
02

Design

A strategic blueprint covering site architecture, manager-only and departmental areas, governance, content strategy and integrations, with wireframes and prototypes of the future state.
03

Build

Once the strategy is approved we build out the structure, configure permissions and document libraries, and integrate tools such as Teams, OneDrive and Power Automate.
04

Train

Training for your site owners and editors, alongside change management and communication planning for the wider organisation.
05

Go live

We support the launch and stay available afterwards to refine the intranet as your organisation grows.

Client feedback

What it is like to work with us.

“Their approach to understanding our organisation, values, goals and challenges, helped them deliver on our brief with excellent communications and support throughout.”

Sheila HanneyHead of Staff Development, Policy and Practice, Key and Community Lifestyles

“ThinkShare were a delight to work with and supported us every step of the way with great client service and strong technical expertise.”

Grace TimperleyInternal Communications & Engagement Specialist, Shelter

Case studies

Case studies we have delivered.

One intranet after a merger

An intranet for a European renewable energy producer formed by a merger, planned around remote workers with mobile access, a Workday vacancies feed and a launch event.

Read the Nadara case study

Planned to be easy to maintain

Cobalt Connect was designed to be easy for Cobalt Housing to maintain, and 85% of colleagues visited it in its first week.

Read the Cobalt Housing case study

FAQ

Frequently asked questions.

What does an intranet strategy include?

A needs analysis based on stakeholder and user input, a site architecture, recommendations for document management and integrations with Microsoft 365, a governance model and a roadmap for delivery.

What does an intranet review cover?

Stakeholder interviews, user feedback, a content audit and a look at navigation, search and platform fit. You get a written review with the changes to make first, and it feeds straight into the strategy.

Can we just have the review, without a full strategy?

Yes. A lot of clients use the review to decide whether to refresh the intranet they have or move to a new one, and come back for the strategy later.

Do we need to choose a platform first?

No. The strategy comes first and we recommend SharePoint, Involv or Omnia based on what it shows you need.

Can the strategy cover restricted areas and regional sites?

Yes. For complex organisations we design multi-site architectures with manager-only areas, departmental or regional sites and project or campaign hubs.

Can you build the intranet after the strategy?

Yes. Once the strategy is approved we can move straight into the build, training and launch, and support the intranet afterwards.

Talk to us about your intranet strategy.

Tell us what you are working on and we will come back to you within one working day to arrange a call.